The first ever screening/demonstration of a new technology in St. Petersburg (and in Russia) was organized by Raül Gunzburg on 4th May 1896 in a stage theater Aquarium during the intermission of a stage production of an operetta from Paris. Gunzburg was on his way to the Nizhny Novgorod trade fair where he displayed the new technology in a makeshift booth next to other fairground attractions (Mikhailov 1998 7 and Zorkaia 1994 200) Below is the advertisement for these peionering sceenings in a Russian newspaper New Times.
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